People buy from people

Posted on 27/03/2021 No Comments Posted in Quick Notes

It’s critical to be authentic, and your true self.

Demonstrate your genuine interest in your customer’s business, not your KPIs, processes, or whatsoever.

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The Customer Success Café Podcast

All things Customer Success
by Hakan Ozturk – Paris, France

🎙️Get ready to be blown away by the amazing story of Firaas Rashid, Founder, and CEO of Hook – a trailblazing predictive analytics company that's revolutionizing the world of customer success for SaaS companies.

In this electrifying episode of the Customer Success Cafe Podcast, Firaas shares his incredible journey of building Hook from scratch to help SaaS companies reduce customer churn through cutting-edge data science.

Discover how Hook's predictive analytics enables companies to understand which customers are likely to churn and upsell with a high degree of accuracy within 28 days, and customers using Hook cut their churn by about 40% within six months.

Firaas's insights on customer success and building a successful business are invaluable.

He emphasizes the importance of having people who deeply understand the business problem a company is trying to solve on their customer success team and keeping metrics simple and manageable.

He stresses the significance of aligning CS with revenue and customer spending to make it a strategic function.

Prepare to be inspired as Firaas takes you on a thrilling journey through the world of customer success, offering valuable tips and strategies along the way.

Don't miss out on this incredible opportunity to learn from one of the best and brightest leaders in the industry!

Join us as we explore Firaas's world and Hook's groundbreaking approach to predictive analytics and learn how your business can benefit from their revolutionary solutions.

Here's the book Firaas mentioned in our interview:

Grab your copy 👉 Secrets of Sand Hill Road

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