Retention : the new acquisition Posted on 31/03/2021 No Comments Posted in Quick Notes There is an exponential growth in number of SaaS companies focusing on the Net Revenue Retention (NRR) metric. Simply said : NRR = (Total Revenue – Churn) + Expansion revenue from upsells/Xsells. The lower the Churn, the Higher the NRR. Playing the long game to reduce churn is therefore critical.
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