https://drivingcustomersuccess.com/how-to-improve-your-customer-acquisition-cost-cac-and-drive-long-term-roi/ Unlocking the Power of Customer Success | News, AI, Books, Events, and More! Thu, 24 Aug 2023 21:56:48 +0000 hourly 1 https://wordpress.org/?v=6.6.2 https://drivingcustomersuccess.com/how-to-improve-your-customer-acquisition-cost-cac-and-drive-long-term-roi/#comment-17 Mon, 18 Oct 2021 08:57:16 +0000 https://www.drivingcustomersuccess.com/?p=1539#comment-17 The Rule 40 still applies to companies with low or negative profits because they may have high enough growth rates to counterbalance them—for example, start-ups seeking to maximize customer acquisition costs. The opposite is also true for slow-growing companies that have significant profits.

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