When virtually every company today says they are customer-centric, it begs the question, “Really, are we?” — or has customer-centricity become a buzzword that means different things to different people? …
Transforming Customer Value Into A Key Business Strategy Read more…
Shifting habits, and everything ‘as a service’, is influencing how technology is being procured and consumed The past few years have seen some seismic changes in the IT channel landscape. …
The future of channel : intelligent selling and services Read more…
Ensuring effective and enjoyable customer experiences is now a business imperative for financial organizations and those that apply relevant strategies will be setting themselves up to be competitive in the …
Customer Experience : A critical differentiator for financial organisations Read more…
It’s been six years since Gartner predicted customer experience would become the new battlefield. According to recent research, however, enhanced brand efforts aren’t necessarily translating into competitive differentiation — while 89% cite …
Adnews Industry Profile takes a look at some of the professionals working across the advertising, adtech, marketing and media sector in Australia. It aims to shed light on the varying …
Interview with Chanel Barta, Head of Customer Success at IAS Read more…
Measuring customer satisfaction and related indicators have been a part of corporate success since time immemorial. A purported Soviet spy, Harold Ware, talked about it in as far back as …
7 Customer Satisfaction KPIs You Should Track in 2021 Read more…
The COVID-19 pandemic drastically changed the way in which organizations operate, with a survey by McKinsey1 showing that responses to COVID-19 have increased the rate of adoption of digital technologies by …
Travel Industry – Innovating to deliver customer success through the pandemic and beyond Read more…
Shifting to a 100% remote workforce wasn’t easy for this 800-person company, despite being 60% remote pre-pandemic. The CEO shares lessons learned along the way – by Eugenio Pace The …
Three Ways To Be A Balanced Leader In The Age Of Remote Work Read more…
As a business owner, you want every interaction customers or clients have with your business to be a positive one. While most successful businesses develop policies and procedures to try …
12 metrics to measure the effectiveness of your company’s customer relations Read more…
Customer centricity is a way of running your business — implementing a perfect customer experience at each stage of the pipeline. It’s an approach to develop better brand loyalty and …