ABB Optical Group Announces Leadership Changes

ABB Optical Group

CORAL SPRINGS, Fla.—ABB Optical Group, a leading independent eyecare company, announced a series of organizational changes and additions to its executive and senior leadership team. The new customer-centric organizational structure will support the company’s mission to deliver an exceptional customer experience with enhanced support and industry-leading solutions and services for its valued customers. ABB has created the Office of Customer Experience to support the company’s strategic goals with two new roles according to an announcement from the company.

Erika Jurrens will lead the Office of Customer Experience and has been appointed ABB’s chief customer officer with responsibilities for customer experience, customer service and marketing. “This new role is uniquely positioned to drive change by focusing on what matters most for our customers—helping them provide exceptional care to their patients,” the company said.

With the support of ABB’s executive leadership team, Jurrens will be leading key customer experience initiatives that will begin as early as Q4 of this year. She previously served as senior vice president and general manager of the business solutions pillar where she was responsible for the business solutions P&L, enterprise strategy and oversight of the marketing function.

Andrew Watt has been appointed to the new position of director of customer experience where he will lead the development and implementation of customer experience initiatives across ABB including the management of the customer service team. He will work closely with cross-functional business groups to ensure that customer needs are at the forefront of all decisions and will utilize customer data and impact analysis to identify opportunities for improvement.

Watt brings over 20 years of insights-driven customer experience and retention leadership to ABB. He most recently served as global lead of customer experience and insights at and previously was head of customer engagement and CX insights at 1-800-CONTACTS.

ABB Optical Group has also added the following key leaders to their organization: James Gilchrist joins ABB as general manager and senior vice president for ABB’s Business Solutions pillar. Gilchrist has spent most of his career in the healthcare space with deep expertise leading business transformations at the intersection of commercial, technology, operations and strategy functions.

Most recently he served as president of retail and chief transformation officer for the U.S. market at WS Audiology (WSA), a global leader in the hearing industry, where he led the unification of WSA’s US retail businesses. Prior to WSA, Gilchrist spent over eight years at Essilor as a member of the executive committee and senior management team and brings extensive experience developing solutions and services for ECPs.

In his last role, his responsibilities included leadership of Essilor’s doctor alliance groups (Vision SourcePERCOptiport), optical management services organizations, managed care division, and specialty manufacturing and distribution businesses.

Jordan Burke has joined ABB as vice president of digital e-commerce and Abby and will develop digital commerce strategy and execution for all channels of ABB Optical Group. This will be a critical role in the expansion of the Abby online contact lens ordering platform. Burke brings over 17 years of experience with senior-level roles in many technology companies, including Weave, a large medical-centric communications platform. Burke is a decisive software leader with experience scaling rapid-growth SaaS and SMB businesses focusing on incubating, optimizing and growing revenue.

Finally, to strengthen ABB’s support for their customers, a new chief revenue officer role has been created to unify the enterprise sales organization across all business pillars—contact lens, labs and business solutions. Mark Parisi has been appointed to this new role and will lead ABB’s enterprise sales organization to drive growth and market expansion across all business pillars.

Parisi is an accomplished C-level executive with more than 20 years of proven success across the healthcare, medical device, medical supply and dental industries. Parisi has extensive global and domestic commercial experience within physician-oriented health care markets. Most recently he served as chief revenue and marketing officer at National Dentex, the largest dental lab company in North America.

“I am honored to welcome these incredible leaders to the ABB team. They all bring their own unique expertise that will be instrumental in shaping the future of ABB,” said Tom Burke, CEO of ABB Optical Group. “We are excited for this new organizational structure to come alive and how it will positively impact our customers and support the moments that matter.”

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Hakan Ozturk

Hakan Ozturk
Founder,, #1 Weekly Customer Success Newsletter

Hakan Ozturk is a Paris-based Customer Success leader with over 15 years of experience in the computer software industry. Passionate about driving growth and delivering value to strategic customers, Hakan has established himself as a trusted industry expert. As the Founder of The Customer Success Café Newsletter and, Hakan provides valuable industry insights and daily-updated job opportunities worldwide in the field of Customer Success. Connect with Hakan to boost your career in CS and your company’s potential for massive growth.

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