Opinions Archives - Customer Success News

Want To Build A Stellar Customer Success Team? Salesloft’s VP Natasha Evans Has Some Tips

Posted on 07/12/2022 Posted in Key Definitions, News, Opinions

by Maija Ehlinger When teams are asked to do more with less, they often turn to SaaS startups and companies to help them automate and streamline their business processes. That …

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The ways cloud-based CRM can help small businesses in our work-from-home world

Posted on 02/12/2022 Posted in News, Opinions

by Ellen Brezniak, Chief Customer Officer, Act! Since 2020, a work-from-home wave has washed across the country. Professionals who spent years commuting to an office and driving to in-person meetings …

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The Customer Success Café Podcast

All things Customer Success
by Hakan Ozturk – Paris, France

🎙️Get ready to be blown away by the amazing story of Firaas Rashid, Founder, and CEO of Hook – a trailblazing predictive analytics company that's revolutionizing the world of customer success for SaaS companies.

In this electrifying episode of the Customer Success Cafe Podcast, Firaas shares his incredible journey of building Hook from scratch to help SaaS companies reduce customer churn through cutting-edge data science.

Discover how Hook's predictive analytics enables companies to understand which customers are likely to churn and upsell with a high degree of accuracy within 28 days, and customers using Hook cut their churn by about 40% within six months.

Firaas's insights on customer success and building a successful business are invaluable.

He emphasizes the importance of having people who deeply understand the business problem a company is trying to solve on their customer success team and keeping metrics simple and manageable.

He stresses the significance of aligning CS with revenue and customer spending to make it a strategic function.

Prepare to be inspired as Firaas takes you on a thrilling journey through the world of customer success, offering valuable tips and strategies along the way.

Don't miss out on this incredible opportunity to learn from one of the best and brightest leaders in the industry!

Join us as we explore Firaas's world and Hook's groundbreaking approach to predictive analytics and learn how your business can benefit from their revolutionary solutions.

Here's the book Firaas mentioned in our interview:

Grab your copy 👉 Secrets of Sand Hill Road

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