How to Write Cold Emails That Get Responses ?

How to Write Cold Emails That Get Responses ?

In Customer Success, one of the most challenging areas is around identifying and connecting
with the right persona and sponsor at customer organization.

Sometimes, there is no other choice left than sending out “Cold Emails”, which you need to master.

So how do you write cold emails that get responses ?

Get to know the person a bit further first before reaching out.

Here are 5 simple steps that will help :

  1. Find out their latest posts or achievements to learn what they are interested in.
  2. Create empathy: start your message showing common interest based on your findings at step
  3. Identify a challenge the person or their company are facing
  4. Tell briefly how you could help.
  5. Finish your message with a call to action.


You must give value first to receive.

And helping others will help you in return.

As simple as it is.

Hakan Ozturk

Hakan Ozturk
Founder,, #1 Weekly Customer Success Newsletter

Hakan Ozturk is a Paris-based Customer Success leader with over 15 years of experience in the computer software industry. Passionate about driving growth and delivering value to strategic customers, Hakan has established himself as a trusted industry expert. As the Founder of The Customer Success Café Newsletter and, Hakan provides valuable industry insights and daily-updated job opportunities worldwide in the field of Customer Success. Connect with Hakan to boost your career in CS and your company’s potential for massive growth.

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