Laura Theodore Joins simPRO As Chief Customer Officer

Laura Theodore joins simPRO as its first Chief Customer Officer (Photo: Business Wire)

June 29, 2022 08:00 AM Eastern Daylight Time

DENVER–(BUSINESS WIRE)–simPRO, a leader in software-as-a-service (SaaS) solutions for field service, maintenance, and project contractors, today announced that Laura Theodore joined the company as its first Chief Customer Officer. The move demonstrates simPRO’s deep commitment to the customer experience and its vision of building a world where field service businesses can thrive.

“I’m excited to join simPRO at such a pivotal moment in their global growth journey”

Laura will manage simPRO’s global customer journey and lead the customer support, implementation, and account management teams. She will play an integral role in simPRO’s long-term growth and success by developing customer-focused strategies and programs that support business growth while enhancing the customer experience.

“As simPRO continues to grow globally, Laura will play a critical role in ensuring our customers remain our top priority,” said Sean Diljore, simPRO’s CEO. “Our emphasis on our customers and becoming a true partner with each of them is why we created this position. Her background and experience will help guarantee that our customers achieve maximum value from their partnership with simPRO and our solutions.”

“I’m excited to join simPRO at such a pivotal moment in their global growth journey,” Laura said. “simPRO’s customer-centric vision aligns with my belief in driving exceptional customer experiences through attention to customer needs, a relentless focus on the right metrics, and the success of high-performing teams.”

Laura is a collaborative leader who is passionate about the client’s journey. She has 16 years of experience leading the customer lifecycle at several high-growth, fast-paced, SaaS organizations, specifically in the field service industry. While at these companies, she led Services, Customer Success, and Operations teams and played a key role in building engaging, proactive relationships focused on understanding and meeting field service customers’ needs. These relationships resulted in not only long-lasting partnerships but ultimately business growth and success.

Laura will be based out of simPRO’s U.S. office.

About simPRO

simPRO is a global SaaS business providing operations management solutions to trade and specialty contracting industries. With over 200,000 users in Australia, New Zealand, the United States, Canada, the United Kingdom, and Ireland, our verticals broadly include security professionals, plumbers, electricians, HVAC, solar, and data networking.

Led by CEO Sean Diljore and headquartered in Brisbane, Australia, simPRO’s cloud-based software is an end-to-end operation solution that streamlines field workflows to maximize workforces and enable business growth. simPRO has more than 7,000 clients and 450+ employees over five global offices.

Hakan Ozturk

Hakan Ozturk
Founder,, #1 Weekly Customer Success Newsletter

Hakan Ozturk is a Paris-based Customer Success leader with over 15 years of experience in the computer software industry. Passionate about driving growth and delivering value to strategic customers, Hakan has established himself as a trusted industry expert. As the Founder of The Customer Success Café Newsletter and, Hakan provides valuable industry insights and daily-updated job opportunities worldwide in the field of Customer Success. Connect with Hakan to boost your career in CS and your company’s potential for massive growth.

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