Customer Success Books: Top 10 Must-Reads for Customer Success Managers in 2023

customer success books

Customer Success Books: Top 10 Must-Reads for Customer Success Managers in 2023

Introduction to Customer Success Management:

In today’s competitive business landscape, customer success has emerged as a critical factor for driving growth and ensuring the longevity of organizations.

At its core, customer success is about proactively engaging with customers to help them achieve their desired outcomes and maximize the value they derive from products or services.

Customer success managers play a pivotal role in this endeavor, acting as trusted advisors and advocates for customers. Their primary focus is to ensure customer satisfaction, enhance customer retention, and pave the way for sustained business success.

The Value of Reading Customer Success Books for CS Professionals:

Continuous learning and self-improvement are essential for customer success managers to stay ahead in their dynamic roles.

As the industry evolves and customer expectations change, staying informed about the latest trends, strategies, and best practices is crucial. Books provide a wealth of in-depth knowledge, valuable insights, and practical tips that empower customer success managers to excel in their roles.

Avid readers can access a treasure trove of expertise from renowned authors who have navigated the challenges and triumphs of customer success.

Books offer the opportunity to learn from real-world examples, case studies, and success stories, enabling customer success managers to apply these learnings to their unique situations.

Criteria for Selecting the Best Customer Success Books:

Selecting the best books for customer success managers involved considering a range of crucial criteria.

The chosen books needed to be relevant to today’s customer success landscape, addressing contemporary challenges and opportunities faced by professionals in the field.

Furthermore, the authors’ expertise and credibility played a significant role in the selection process. Books authored by industry experts or those with substantial experience in customer success were prioritized.

Positive reviews and feedback from readers also influenced the selection, as they offered valuable insights into the practicality and effectiveness of the strategies outlined in the books.

The chosen books are known for their impact on the customer success community and have garnered praise for their actionable advice and transformative approaches.

Top 10 Recommended Customer Success Books for Customer Success Professionals:

1. The Seven Pillars of Customer Success: A Proven Framework to Drive Impactful Client Outcomes for Your Company by Wayne McCulloch

The Seven Pillars of Customer Success: A Proven Framework to Drive Impactful Client Outcomes for Your Company by Wayne McCulloch

Wayne McCulloch, a seasoned expert with over 25 years of experience in the software industry, shares a proven framework to build a strong customer success organization. The book offers detailed examples and valuable insights, helping you create a culture of customer success and stand out in the marketplace.

2. How To Become A Customer Success Manager by Hakan Ozturk

"How To Become A Customer Success Manager" by Hakan Ozturk

This book is a highly recommended resource for aspiring and current Customer Success Managers. The book offers insights into the importance of Customer Success for business growth, outlines essential skills for success, and addresses common challenges.

It also provides valuable metrics to measure performance and explores the future of Customer Success. With bonus online resources, readers can enhance their learning and connect with like-minded professionals.

This guide is your key to unlocking a successful career as a Customer Success Manager and stands as an essential resource in the ever-growing world of Customer Success.

3. The Effortless Experience: Conquering the New Battleground for Customer Loyalty by Matthew Dixon, Nick Toman, and Rick DeLisi

"The Effortless Experience: Conquering the New Battleground for Customer Loyalty" by Matthew Dixon, Nick Toman, and Rick DeLisi

With a focus on reducing customer effort, this book guides customer success managers in delivering seamless and effortless customer experiences that foster loyalty.

4. The Challenger Sale: Taking Control of the Customer Conversation by Matthew Dixon and Brent Adamson

"The Challenger Sale: Taking Control of the Customer Conversation" by Matthew Dixon and Brent Adamson

Adopting the approach of a “Challenger” salesperson, customer success managers can engage customers differently, offering valuable insights that lead to better outcomes and stronger relationships.

5. Customer Success: How Innovative Companies Are Reducing Churn and Growing Recurring Revenue by Nick Mehta, Dan Steinman, and Lincoln Murphy

    Through successful case studies, this book provides actionable strategies for reducing churn and increasing recurring revenue, contributing to overall customer success.

    6. Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days by Joey Coleman

    Focusing on creating an exceptional “first 100 days” experience, this book empowers customer success managers to foster customer loyalty and transform customers into brand advocates.

    7. The Relationship Economy: Building Stronger Customer Connections in the Digital Age by John R. DiJulius III

    Highlighting the value of authentic relationships in the digital age, this book helps customer success managers leverage technology while maintaining a human touch.

    8. The Customer Success Economy: Why Every Aspect of Your Business Model Needs A Paradigm Shift by Nick Mehta, Allison Pickens

    This book shows how integrating digital offerings into a customer-focused philosophy is crucial for staying competitive. It offers practical examples and guidance to transform organizational structures and leadership roles, aligning the entire company in serving customers better.

    9. The Customer Success Professional’s Handbook: How to Thrive in One of the World’s Fastest-Growing Careers by Ashvin Vaidyanathan

    Providing guidance for building a successful career in customer success, this handbook equips professionals with the necessary skills and knowledge to excel in the field.

    10. Hug Your Haters: How to Embrace Complaints and Keep Your Customers by Jay Baer

    This book offers a fresh perspective on handling customer complaints, empowering customer success managers to turn feedback into opportunities for growth and building trust.

    Customer Success Success Stories:

    The impact of these books extends beyond theory; real-life customer success managers have experienced significant benefits by applying the insights and strategies outlined in the recommended readings.

    For instance, Sarah, a customer success manager at a tech startup, implemented the principles from “The Effortless Experience” to simplify interactions with customers, resulting in reduced churn and improved customer satisfaction.

    Another success story comes from Mark, who adopted the “Challenger” approach outlined in “The Challenger Sale.”

    By providing valuable insights to customers during their interactions, Mark was able to build stronger relationships and achieve higher upsell and cross-sell rates, contributing to the overall success of his organization.

    Bonus Tips for Personal and Professional Growth:

    Apart from reading books, customer success managers can enhance their skills and knowledge through various additional resources. Online courses, webinars, and podcasts provide opportunities to delve deeper into specific topics and stay updated with the latest industry trends.

    These resources complement the knowledge gained from books, enabling customer success managers to become well-rounded professionals.


    So, continuous learning and self-improvement are the cornerstones of success for customer success managers.

    As they explore the insights shared in the top 10 must-read books and utilize additional resources, they can navigate challenges, build robust relationships, and deliver exceptional value to their customers and organizations.

    Encouraging customer success managers to embark on a reading journey and apply their newfound knowledge in their daily work will undoubtedly result in enhanced customer satisfaction, higher retention rates, and lasting business success.

    Embrace the power of knowledge and embark on the path of personal and professional growth in the dynamic world of customer success management.

    Driving Customer Success –

    Hakan Ozturk

    Hakan Ozturk
    Founder,, #1 Weekly Customer Success Newsletter

    Hakan Ozturk is a Paris-based Customer Success leader with over 15 years of experience in the computer software industry. Passionate about driving growth and delivering value to strategic customers, Hakan has established himself as a trusted industry expert. As the Founder of The Customer Success Café Newsletter and, Hakan provides valuable industry insights and daily-updated job opportunities worldwide in the field of Customer Success. Connect with Hakan to boost your career in CS and your company’s potential for massive growth.

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