The history of the Customer Success profession dates back to 1996, when a CRM vendor, Vantive, realized that their system had a high failure rate, an issue that certainly didn’t help their …
Strengthening Relationships Through Customer Success Read more…
Customer service is often considered as a post-sales activity and only reserved for customers who’ve paid for your product. This has been the case as Customer Service comes with overheads, and considered …
How to Align Customer Service And Sales To Optimize Growth Read more…
Enterprise Times caught up with Geoff Pople, Chief Customer Officer at Kimble Applications, to talk about Kimble Connect, its virtual user conference held a few weeks ago. This is the second part …
Bringing customers onboard is the most important part of the customer journey. Yet, despite this being so critical, poor onboarding is the leading cause of churn at companies that sell …
If there was a metric that used to be an Achilles’ heel for us at Metadata, it was net revenue retention (NRR). But now we see it as a badge …
Are you working for the customer’s success or are you working to increase your profits this quarter? Honestly, the answer is probably both, but the two are more interconnected than …
An examination of the key characteristics of product-led growth, and how it differs from traditional marketing or sales-led strategies. Product-led growth (PLG) is becoming an increasingly popular strategy among both …
An essential program to your company’s overall success. Customer Advisory Boards are designed to evolve customer engagementfrom transactional engagements to long-term strategic business partnerships. They bring together a variety range …
While there is no one-size-fits-all approach, there are a few practical strategies CSMs can implement to make the difference : For Amy Sullivan, VP of Client Experience at Ontic, it’s all about understanding customers’ …