Why product marketers need a strategy to move from a mindset of customer acquisition to customer success. When the sales team lands a new account, product marketer Monika knows her …
How to Increase Retention With a Customer Success Mindset Read more…
Customer success management is a crucial function for organizations with recurring revenue streams. Product marketers should use this research to identify CSM platforms that will enable them to scale the …
Market Guide for Customer Success Management Platforms Read more…
It is well established that employee experience and customer experience are inextricably linked, but all too often, the focus is on CX to the detriment of EX. Consider the points …
Signs You Might Be Failing Your Employees and Your Customers At the Same Time Read more…
HubSpot’s CCO Yamini Rangan to become the company’s new CEO Boston-based CRM company HubSpot announced today that co-founder and CEO Brian Halligan would be stepping into the executive chairman role and Chief …
While requests for video job applications are now in the minority, it’s not hard to imagine that a generational shift toward them will increasingly occur, writes Joseph Barber. Despite significant …
Connecting with your customers and building a long-lasting, committed relationship with them has never been more important. Kim Goodhart explains how and why you should be using video storytelling to …
Are you doing enough to connect with your customers? Read more…
The customer is not always right. Yes; this approach for winning with the customer flips the age-old expression on its head. But I assure you it’s the only way to …
3 Ways to Implement “The Customer Isn’t Always Right” Strategy Read more…
Establishing regular communication and building relationships with clients is just as important as a strong product. Let’s face it – customer issues are inevitable. No matter how much planning, prevention, …
Proactive communication helps clients succeed. Here’s how to get it right. Read more…
How citizen developers will help IT leaders usher in a new era of innovation, speed, and collaboration in application development. You’ve heard it many times by now. Global disruption in …
Organizations that have survived the pandemic have one important lesson to offer: employee health dictates the health of operations and business. Product creation or service delivery is at risk if …
How are enterprises staying above water despite the deepening COVID-19 crisis? Read more…