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Three Ways The Pandemic Made Sales And Marketing More Effective

Posted on 06/17/2021 Posted in News

The digital nature of selling, marketing and customer success doesn’t mean outreach has to be robotic. According to findings from Accenture, 89% of business leaders believe in the value of pairing a …

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Key steps to ensure Customer Success

Posted on 06/16/2021 Posted in News, Key Definitions

Enterprise Times caught up with Geoff Pople, Chief Customer Officer at Kimble Applications, to talk about Kimble Connect, its virtual user conference held a few weeks ago. This is the second part …

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The 3 steps to a Successful Customer Onboarding

Posted on 06/16/2021 Posted in Key Definitions

Bringing customers onboard is the most important part of the customer journey. Yet, despite this being so critical, poor onboarding is the leading cause of churn at companies that sell …

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Physical offices no longer make up a large part of the employee experience

Posted on 06/15/2021 Posted in News

While we remain eager to safely leave coronavirus restrictions behind us and return to normal, there are several changes brought about by the pandemic which UK employees hope will stick …

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NRR : the new benchmark metric for SaaS

Posted on 06/15/2021 Posted in Key Definitions

If there was a metric that used to be an Achilles’ heel for us at Metadata, it was net revenue retention (NRR). But now we see it as a badge …

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3 Ways Your Company Should Be Customer Obsessed

Posted on 06/15/2021 Posted in Key Definitions

Are you working for the customer’s success or are you working to increase your profits this quarter? Honestly, the answer is probably both, but the two are more interconnected than …

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What is Product-Led Growth ?

Posted on 06/15/2021 Posted in Key Definitions

An examination of the key characteristics of product-led growth, and how it differs from traditional marketing or sales-led strategies. Product-led growth (PLG) is becoming an increasingly popular strategy among both …

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The Future of B2B Selling is Collaborative

Posted on 06/15/2021 Posted in News

I recently participated in a fascinating panel discussion facilitated by Jonathan Farrington of Top Sales World on “Identifying the New Post-Covid Frontline Sales Professional” with Dave Mattson of Sandler Training …

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15 Strategies For Monitoring And Addressing Customer Health

Posted on 06/14/2021 Posted in Key Definitions

The Customer Advisory Board (CAB)

Posted on 05/31/2021 Posted in Key Definitions

An essential program to your company’s overall success. Customer Advisory Boards are designed to evolve customer engagementfrom transactional engagements to long-term strategic business partnerships. They bring together a variety range …

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