Retention : the new acquisition

There is an exponential growth in number of SaaS companies focusing on the Net Revenue Retention (NRR) metric.

Simply said :

NRR = (Total Revenue – Churn) + Expansion revenue from upsells/Xsells.

The lower the Churn, the Higher the NRR.

Playing the long game to reduce churn is therefore critical. - chess small

Hakan Ozturk

Hakan Ozturk
Founder,, #1 Weekly Customer Success Newsletter

Hakan Ozturk is a Paris-based Customer Success leader with over 15 years of experience in the computer software industry. Passionate about driving growth and delivering value to strategic customers, Hakan has established himself as a trusted industry expert. As the Founder of The Customer Success Café Newsletter and, Hakan provides valuable industry insights and daily-updated job opportunities worldwide in the field of Customer Success. Connect with Hakan to boost your career in CS and your company’s potential for massive growth.

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