The Trusted Advisor - q? encoding=UTF8&ASIN=1982157100&Format= SL250 &ID=AsinImage&MarketPlace=US&ServiceVersion=20070822&WS=1&tag=dcs06b 20&language=en - 3YNAGjE

The Art of Practicing what you Preach.

Excellent book describing why your objective should be to prove your knowledge, deliver on your promise, and build an emotional connection with your customers., while minimizing your own company or personal interest.

Once this relationship is established, you get on a highway to achieve the business outcomes you were aiming initially.

It’s definitely a must-read for every professional especially if you’re starting up and not working in firms with set practices of engagement with clients. 

The book explains that getting hired and rehired is about earning trust, and walks through many ways to build it. 

There are plenty of real-world examples from the authors who are three experienced consultants.

It’s also packed with practical, yet insightful advice on building solid, trusting relationships with clients of any temperament.

Logically organized, it can be summed up in this one quote: “The right to solve problems is earned by informed listening, which in turn is driven by curiosity.”

People don’t want you to solve their problems unless they give you the right to solve them. 


That principle pretty much guides the rest of the chapters. Overall, the book addresses many different topics that you could run into with clients and supplies with a variety of snippets that you can put into practice.

Hakan Ozturk

Hakan Ozturk
Founder,, #1 Weekly Customer Success Newsletter

Hakan Ozturk is a Paris-based Customer Success leader with over 15 years of experience in the computer software industry. Passionate about driving growth and delivering value to strategic customers, Hakan has established himself as a trusted industry expert. As the Founder of The Customer Success Café Newsletter and, Hakan provides valuable industry insights and daily-updated job opportunities worldwide in the field of Customer Success. Connect with Hakan to boost your career in CS and your company’s potential for massive growth.

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