by You Mon Tsang, CEO ChurnZero Summary Mitigating panic churn during a downturn can minimize the disruption of economic uncertainty. The key to doing this is by focusing on at-risk …
In a Downturn, Focus on Existing Customers — Not Potential Ones Read more…
A customer’s success story is one of the essential marketing collateral you can produce. It establishes your credibility as a business and tells your audience what you stand for. In …
By Avery Komlofske There’s an old parable that tells of three men coming upon an elephant in the dark, with each touching only a part of the creature to understand …
Product Roadmaps Need a Customer Success Perspective Read more…
In-product messaging should be a marketer’s go-to strategy for reaching and retaining customers. Here’s why and, most importantly, how you can achieve that. We’re all constantly communicating. Throughout our workdays …
by Puneet Kataria, Founder of Customer Success Box There will be times when your customers go silent without communicating the reasons. It does not necessarily indicate a cold term between …
By Andres Lucero There are many reasons why customer service is important. In today’s competitive marketplace, companies need to provide excellent customer service just to stay in business. Good customer …
There’s no doubt that personalization – targeting the right person, on the right device, at the right time – is crucial to delivering excellent digital customer experiences (CX). According to …
Want to deliver great customer experiences? Here’s how MarTech can help Read more…
by Jeff Salle Protecting recurring revenue is crucial for businesses that participate in the subscription economy. Numerous metrics, such as net promoter score, customer satisfaction, and net dollar renewal rate, …
by Emilia D’Anzica, Growth Molecules™ Analytics monitoring is frequently addressed in marketing, but it is also vital in determining the value that your consumers receive from your product. By concentrating …
4 Critical Customer Success KPIs For Your Organization Read more…
Acquiring new customers is good. But keeping the customers you have is better. With the rise of the SaaS model, retention has dethroned acquisition as the primary means to achieve …
How Customer Success Can Transform Your SaaS Business Read more…