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Category: Key Definitions

Product Roadmaps Need a Customer Success Perspective

Posted on 21/08/2022 Posted in Key Definitions, News

By Avery Komlofske There’s an old parable that tells of three men coming upon an elephant in the dark, with each touching only a part of the creature to understand …

Product Roadmaps Need a Customer Success Perspective Read more…

Turn your product into your top marketing tool

Posted on 27/07/2022 Posted in News, Key Definitions

In-product messaging should be a marketer’s go-to strategy for reaching and retaining customers. Here’s why and, most importantly, how you can achieve that. We’re all constantly communicating. Throughout our workdays …

Turn your product into your top marketing tool Read more…

How to Handle Unresponsive Customers?

Posted on 11/07/2022 Posted in Key Definitions, News

by Puneet Kataria, Founder of Customer Success Box There will be times when your customers go silent without communicating the reasons. It does not necessarily indicate a cold term between …

How to Handle Unresponsive Customers? Read more…

Customer Support Vs Customer Success

Posted on 02/07/2022 Posted in News, Key Definitions

By Andres Lucero There are many reasons why customer service is important. In today’s competitive marketplace, companies need to provide excellent customer service just to stay in business. Good customer …

Customer Support Vs Customer Success Read more…

Want to deliver great customer experiences? Here’s how MarTech can help

Posted on 30/06/2022 Posted in News, Key Definitions

There’s no doubt that personalization – targeting the right person, on the right device, at the right time – is crucial to delivering excellent digital customer experiences (CX). According to …

Want to deliver great customer experiences? Here’s how MarTech can help Read more…

5 C’s in Customer Success: Communicаting, Confirming, Coaching, Cаlculаting, And Cаlibrаting.

Posted on 24/06/2022 Posted in News, Key Definitions

by Jeff Salle Protecting recurring revenue is crucial for businesses that participate in the subscription economy. Numerous metrics, such as net promoter score, customer satisfaction, and net dollar renewal rate, …

5 C’s in Customer Success: Communicаting, Confirming, Coaching, Cаlculаting, And Cаlibrаting. Read more…

4 Critical Customer Success KPIs For Your Organization

Posted on 01/06/2022 Posted in Key Definitions, News

by Emilia D’Anzica, Growth Molecules™ Analytics monitoring is frequently addressed in marketing, but it is also vital in determining the value that your consumers receive from your product. By concentrating …

4 Critical Customer Success KPIs For Your Organization Read more…

How Customer Success Can Transform Your SaaS Business

Posted on 24/05/2022 Posted in News, Key Definitions

Acquiring new customers is good. But keeping the customers you have is better. With the rise of the SaaS model, retention has dethroned acquisition as the primary means to achieve …

How Customer Success Can Transform Your SaaS Business Read more…

How To Optimize and Scale your Customer Success Workflows

Posted on 20/05/2022 Posted in News, Key Definitions

What is a Customer Success Workflow? If you’re a Customer Success Manager (CSM), you know how tough the job is. Your data is scattered across multiple platforms. So you must manage …

How To Optimize and Scale your Customer Success Workflows Read more…

Why Customer Success and Women are the Future of Sales

Posted on 08/05/2022 Posted in Key Definitions, News

It’s 2022 but the gender disparity in Sales is still very real. According to Forrester, although women make up more than half of the global workforce, they represent fewer than …

Why Customer Success and Women are the Future of Sales Read more…

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The Customer Success Café Podcast
The Customer Success Café Podcast

All things Customer Success
by Hakan Ozturk – Paris, France

CS Café #4 – Firaas Rashid, Founder and CEO of Hook
byHakan Ozturk

🎙️Get ready to be blown away by the amazing story of Firaas Rashid, Founder, and CEO of Hook – a trailblazing predictive analytics company that's revolutionizing the world of customer success for SaaS companies. 

In this electrifying episode of the Customer Success Cafe Podcast, Firaas shares his incredible journey of building Hook from scratch to help SaaS companies reduce customer churn through cutting-edge data science. 

Discover how Hook's predictive analytics enables companies to understand which customers are likely to churn and upsell with a high degree of accuracy within 28 days, and customers using Hook cut their churn by about 40% within six months.

Firaas's insights on customer success and building a successful business are invaluable. 

He emphasizes the importance of having people who deeply understand the business problem a company is trying to solve on their customer success team and keeping metrics simple and manageable. 

He stresses the significance of aligning CS with revenue and customer spending to make it a strategic function.

Prepare to be inspired as Firaas takes you on a thrilling journey through the world of customer success, offering valuable tips and strategies along the way. 

Don't miss out on this incredible opportunity to learn from one of the best and brightest leaders in the industry! 

Join us as we explore Firaas's world and Hook's groundbreaking approach to predictive analytics and learn how your business can benefit from their revolutionary solutions.

Here's the book Firaas mentioned in our interview:

Grab your copy 👉 Secrets of Sand Hill Road

⭐⭐⭐⭐⭐

Subscribe to my free weekly newsletter 👉theCScafe.com

Looking for a job in Customer Success? Find your dream job here 👉 topCSjobs.com

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Send in a voice message: https://podcasters.spotify.com/pod/show/thecscafe/message

CS Café #4 – Firaas Rashid, Founder and CEO of Hook
CS Café #4 – Firaas Rashid, Founder and CEO of Hook
05/03/2023
Hakan Ozturk
CS Café #3 – Nadia Harris – Founder of RemoteWorkAdvocate.com
05/02/2023
Hakan Ozturk
CS Café #2 – Prithwi Dasgupta – CEO of SmartKarrot
05/02/2023
Hakan Ozturk
CS Café #1 – Exclusive Interview With Rav Dhaliwal
05/02/2023
Hakan Ozturk
Welcome to The Customer Success Café Podcast
05/02/2023
Hakan Ozturk
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