How to Build Customer Success in 6 Easy Steps
Customer success is one of the most important growth drivers for any company across the globe. From new SaaS companies to established industries like healthcare, the one thing every organization …
Category: Key Definitions
Bridge The Customer Connection Gap For A Successful Customer Strategy
There is no customer strategy without human connections. Your business relationships with customers are vital to near-term success and future growth. Despite this, we often see companies (including those that …
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How I Grew My Linkedin Audience in 5 Easy Steps And Why You Should Too
Customer Success starts with the very 1st interaction customers have with your company. And it goes the same way for you and your personal brand. Your own success will largely depend …
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A CRM is Not Sufficient to Run Customer Success
One fundamental truth that dictates the growth and scalability of a business in the SaaS industry is that it takes many months to recoup the Customer Acquisition Cost (CAC) and …
Top 5 Metrics You Should Master in Customer Success And Avoid Getting Lost
Customer Success in SaaS is easy. You just need to understand NRR, ARR, MAU, DAU, NPS, CSAT, TAM, LTV, CAC, GTM, OKR, KPI, SEM, SEO, YOY, YTD, B2B, B2C, IPO, and of course …
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Top 7 Soft Skills That Will Help You Get Ahead in 2022
As Customer Success professionals, we all know the importance of developing soft skills that will help us set apart. However, these are also the hardest to develop. While your experience or technical knowledge …
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How to Write Cold Emails That Get 90% Responses?
In Customer Success, one of the most challenging areas is to identify and connect with the right audience, stakeholders, sponsor, or the champion at the customer organization. Sometimes, there is …
The Rising Necessity of Today’s Chief Customer Officer
Marketing and business journals today are full of the word “experience.” From employees to partners to customers, the call for seamless and positive interactions with stakeholders has prompted Accenture to …
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3 Customer Success Lessons For B2B SaaS Companies In The Startup Phase
With the SaaS market approaching the $150 billion mark as of 2021, according to Statista (paywall), it’s not hard to see the appeal for both vendors and customers. One key advantage that …
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What Top-Performing SaaS Companies Do Differently
SaaS and the Rule of 40: Keys to the critical value creation metric By Paul Roche and Sid Tandon, McKinsey& Company Investors reward SaaS companies that hit this operating performance marker, yet a …
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