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Category: Key Definitions

14 Tips For Mastering The Follow-Up

Posted on 25/04/2022 Posted in News, Key Definitions

Growing a business is all about attracting new customers, but repeat customers are also an important component that tends to be forgotten. Engaging a customer and successfully leading them through …

14 Tips For Mastering The Follow-Up Read more…

Why is customer success so important for post-Covid business?

Posted on 18/04/2022 Posted in News, Key Definitions

“The customer success role begins when sales prospects become customers. When the sales team looks at new customer acquisition via conversion, the customer-success team is ready to handhold and support …

Why is customer success so important for post-Covid business? Read more…

Three Revenue Teams For One Customer Experience

Posted on 16/04/2022 Posted in Key Definitions, News

Sales, Marketing, and Customer Success teams each have their own personality and culture. Differences between these three revenue teams can be a strength or a weakness. When these teams work …

Three Revenue Teams For One Customer Experience Read more…

Investing in Customer Success Operations Supports Revenue Gains

Posted on 14/04/2022 Posted in News, Key Definitions

More companies see customer success initiatives as a growth driver versus just a way to reduce churn, according to findings from Gainsight. About 63% of companies indicated their customer success organizations …

Investing in Customer Success Operations Supports Revenue Gains Read more…

How To Start Customer Success from Scratch

Posted on 11/04/2022 Posted in News, Key Definitions

Customer success is one of the most important growth drivers for any company across the globe. From new SaaS companies to established industries like healthcare, the one thing every organization …

How To Start Customer Success from Scratch Read more…

How to overhaul your approach to Customer Success in 2022

Posted on 08/04/2022 Posted in News, Key Definitions

Customer success has come a long way to become a value driver for growth within an organization. That momentum has accelerated in the last five years, and now even large …

How to overhaul your approach to Customer Success in 2022 Read more…

5 Ways Digital Transformation Drives Customer Success

Posted on 05/04/2022 Posted in News, Key Definitions

Digital transformation should foster a trusted relationship between your organization and your customers. Here’s how: According to a November 2021 Statista report, digital transformation spending in the U.S. is expected to reach $1.8 …

5 Ways Digital Transformation Drives Customer Success Read more…

Top 5 Skills of Highly Effective Customer Success Professionals

Posted on 01/04/2022 Posted in News, Key Definitions

I made a post on Linkedin this week about the 5 soft skills any Customer Success pros should focus on that got much traction, and wanted to cover the topic more in-depth …

Top 5 Skills of Highly Effective Customer Success Professionals Read more…

How to Build Customer Success in 6 Easy Steps

Posted on 28/03/2022 Posted in News, Key Definitions

Customer success is one of the most important growth drivers for any company across the globe. From new SaaS companies to established industries like healthcare, the one thing every organization …

How to Build Customer Success in 6 Easy Steps Read more…

Bridge The Customer Connection Gap For A Successful Customer Strategy

Posted on 28/03/2022 Posted in Key Definitions, News

There is no customer strategy without human connections. Your business relationships with customers are vital to near-term success and future growth. Despite this, we often see companies (including those that …

Bridge The Customer Connection Gap For A Successful Customer Strategy Read more…

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The Customer Success Café Podcast
The Customer Success Café Podcast

All things Customer Success
by Hakan Ozturk – Paris, France

CS Café #4 – Firaas Rashid, Founder and CEO of Hook
byHakan Ozturk

🎙️Get ready to be blown away by the amazing story of Firaas Rashid, Founder, and CEO of Hook – a trailblazing predictive analytics company that's revolutionizing the world of customer success for SaaS companies. 

In this electrifying episode of the Customer Success Cafe Podcast, Firaas shares his incredible journey of building Hook from scratch to help SaaS companies reduce customer churn through cutting-edge data science. 

Discover how Hook's predictive analytics enables companies to understand which customers are likely to churn and upsell with a high degree of accuracy within 28 days, and customers using Hook cut their churn by about 40% within six months.

Firaas's insights on customer success and building a successful business are invaluable. 

He emphasizes the importance of having people who deeply understand the business problem a company is trying to solve on their customer success team and keeping metrics simple and manageable. 

He stresses the significance of aligning CS with revenue and customer spending to make it a strategic function.

Prepare to be inspired as Firaas takes you on a thrilling journey through the world of customer success, offering valuable tips and strategies along the way. 

Don't miss out on this incredible opportunity to learn from one of the best and brightest leaders in the industry! 

Join us as we explore Firaas's world and Hook's groundbreaking approach to predictive analytics and learn how your business can benefit from their revolutionary solutions.

Here's the book Firaas mentioned in our interview:

Grab your copy 👉 Secrets of Sand Hill Road

⭐⭐⭐⭐⭐

Subscribe to my free weekly newsletter 👉theCScafe.com

Looking for a job in Customer Success? Find your dream job here 👉 topCSjobs.com

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Send in a voice message: https://podcasters.spotify.com/pod/show/thecscafe/message

CS Café #4 – Firaas Rashid, Founder and CEO of Hook
CS Café #4 – Firaas Rashid, Founder and CEO of Hook
05/03/2023
Hakan Ozturk
CS Café #3 – Nadia Harris – Founder of RemoteWorkAdvocate.com
05/02/2023
Hakan Ozturk
CS Café #2 – Prithwi Dasgupta – CEO of SmartKarrot
05/02/2023
Hakan Ozturk
CS Café #1 – Exclusive Interview With Rav Dhaliwal
05/02/2023
Hakan Ozturk
Welcome to The Customer Success Café Podcast
05/02/2023
Hakan Ozturk
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