Historically Software-as-a-Service (SasS) companies were led by the sales function. As the business model evolved, product teams took the lead. But today, successful SaaS companies are truly built out to …
Best Practices for Customer Success after Pandemic Read more…
Increasing your profits isnât the only way to drive your businessâs return on investment (ROI). Many businesses become distracted with expanding profit, hindering their capabilities for long-term growth. If youâre not actively …
How to Improve Your Customer Acquisition Cost (CAC) and Drive Long-Term ROI Read more…
Customer success is about anticipating client needs and exceeding them. At FourKites, customer success managers (CSMs) are the professionals dedicated to such a practice. And when it comes to supply chain …
Chasing a value-based approach to Customer Success Read more…
Thereâs no set recipe for improving relationships with customers and growing your business. Even so, a crucial ingredient to the meal is understanding how to efficiently track & measure customersâ …
How to Measure Customer Happiness & Ensure Satisfaction Read more…
In todayâs Covid impacted world, where labor is hard to find and where the ability to interact with others in person is minimal, the need for a digital platform is …
Digitizing customer success in the post COVID era Read more…
Striking the right balance between automation and human talent takes work, but ends in efficiency. Often we hear people say, âI liked them before they got bigâ when it comes to musicians …
How to scale Customer Success without losing the human touch Read more…
Why product marketers need a strategy to move from a mindset of customer acquisition to customer success. When the sales team lands a new account, product marketer Monika knows her …
How to Increase Retention With a Customer Success Mindset Read more…
Customer success management is a crucial function for organizations with recurring revenue streams. Product marketers should use this research to identify CSM platforms that will enable them to scale the …
Market Guide for Customer Success Management Platforms Read more…
Establishing regular communication and building relationships with clients is just as important as a strong product. Letâs face it â customer issues are inevitable. No matter how much planning, prevention, …
Proactive communication helps clients succeed. Here’s how to get it right. Read more…
When virtually every company today says they are customer-centric, it begs the question, âReally, are we?â â or has customer-centricity become a buzzword that means different things to different people? …
Transforming Customer Value Into A Key Business Strategy Read more…