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Entrust names Harini Gokul as Chief Customer Officer

Posted on 12/01/2023 Posted in Nominations

New role signals renewed commitment to transforming and unifying the Entrust customer experience Entrust, a global leader in trusted payments, identities, and digital infrastructure, announced that it has named Harini Gokul …

Entrust names Harini Gokul as Chief Customer Officer Read more…

Forter Appoints Ozge Tuncel Ozcan as Chief Customer Officer

Posted on 11/01/2023 Posted in Nominations

Forter, the Trust Platform for digital commerce, today announced the appointment of Ozge Tuncel Ozcan, a proven customer success leader, as chief customer officer (CCO). In this newly-created role, Ozcan …

Forter Appoints Ozge Tuncel Ozcan as Chief Customer Officer Read more…

The MASYC Group, Inc. Recognized for Delivering Customer Success with Oracle Cloud

Posted on 11/01/2023 Posted in News

The MASYC Group, Inc. achieves Service Expertise in JD Edwards Applications to Oracle Cloud in North America The MASYC Group, Inc., a member of Oracle PartnerNetwork (OPN), today announced that it …

The MASYC Group, Inc. Recognized for Delivering Customer Success with Oracle Cloud Read more…

Boost Customer Success with These 5 Email Marketing Strategies

Posted on 09/01/2023 Posted in Key Definitions

Are you ready to revolutionize your email marketing strategy and take your customer success game to the next level? Look no further! The customer success approach to email marketing is …

Boost Customer Success with These 5 Email Marketing Strategies Read more…

Salesforce Managers Left in the Dark on Job Cuts — Report

Posted on 06/01/2023 Posted in News

by James Anderson “IT integration platform MuleSoft, which Salesforce bought in 2018, is seeing cuts to its customer success team.“ Marc Benioff said leadership would directly contact employees about their termination. …

Salesforce Managers Left in the Dark on Job Cuts — Report Read more…

Lumen Hires Ashley Haynes-Gaspar as Executive VP of Customer Success, Wholesale and International

Posted on 05/01/2023 Posted in Nominations

Lumen Technologies has named Ashley Haynes-Gaspar Executive Vice President – Customer Success, Wholesale and International. Her first day will be January 9. In this role, Ashley will focus on nurturing and growing enterprise …

Lumen Hires Ashley Haynes-Gaspar as Executive VP of Customer Success, Wholesale and International Read more…

🍵Exclusive Interview With Rav Dhaliwal – The Customer Success Cafe Podcast

Posted on 04/01/2023 Posted in The CS Café Podcast

I am thrilled to introduce my special guest for this premiere, Rav Dhaliwal. Rav is an investor and former executive at Slack. As someone “coming from the field”, he has over 20 …

🍵Exclusive Interview With Rav Dhaliwal – The Customer Success Cafe Podcast Read more…

Welcome to The Customer Success Café Podcast

Posted on 04/01/2023 Posted in The CS Café Podcast

Hello everyone, this is Hakan, host of the customer success cafe podcast! I am excited to announce the launch of my new podcast, where I am interviewing the top experts in the …

Welcome to The Customer Success Café Podcast Read more…

🍵 KISS Your Way To Success: How To Write Cold Emails That Get Opened

Posted on 04/01/2023 Posted in The Customer Success Cafe Newsletter

by Hakan Ozturk, theCScafe.com Communication skills are key to Customer Success. Knowing how to write and send emails that inspire and get your customers to respond is critical. But there are …

🍵 KISS Your Way To Success: How To Write Cold Emails That Get Opened Read more…

TAMANNA, a leading e-commerce brand partners with MoEngage

Posted on 04/01/2023 Posted in News

Uses MoEngage’s insights-led customer engagement platform to segment customers TAMANNA, a digital marketplace, and an E-commerce platform has partnered with MoEngage, an insights-led customer engagement platform to enhance engagement with …

TAMANNA, a leading e-commerce brand partners with MoEngage Read more…

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The Customer Success Café Podcast
The Customer Success Café Podcast

All things Customer Success
by Hakan Ozturk – Paris, France

CS Café #4 – Firaas Rashid, Founder and CEO of Hook
byHakan Ozturk

🎙️Get ready to be blown away by the amazing story of Firaas Rashid, Founder, and CEO of Hook – a trailblazing predictive analytics company that’s revolutionizing the world of customer success for SaaS companies. 

In this electrifying episode of the Customer Success Cafe Podcast, Firaas shares his incredible journey of building Hook from scratch to help SaaS companies reduce customer churn through cutting-edge data science. 

Discover how Hook’s predictive analytics enables companies to understand which customers are likely to churn and upsell with a high degree of accuracy within 28 days, and customers using Hook cut their churn by about 40% within six months.

Firaas’s insights on customer success and building a successful business are invaluable. 

He emphasizes the importance of having people who deeply understand the business problem a company is trying to solve on their customer success team and keeping metrics simple and manageable. 

He stresses the significance of aligning CS with revenue and customer spending to make it a strategic function.

Prepare to be inspired as Firaas takes you on a thrilling journey through the world of customer success, offering valuable tips and strategies along the way. 

Don’t miss out on this incredible opportunity to learn from one of the best and brightest leaders in the industry! 

Join us as we explore Firaas’s world and Hook’s groundbreaking approach to predictive analytics and learn how your business can benefit from their revolutionary solutions.

Here’s the book Firaas mentioned in our interview:

Grab your copy 👉 Secrets of Sand Hill Road

⭐⭐⭐⭐⭐

Subscribe to my free weekly newsletter 👉theCScafe.com

Looking for a job in Customer Success? Find your dream job here 👉 topCSjobs.com

—

Send in a voice message: https://podcasters.spotify.com/pod/show/thecscafe/message

CS Café #4 – Firaas Rashid, Founder and CEO of Hook
CS Café #4 – Firaas Rashid, Founder and CEO of Hook
05/03/2023
Hakan Ozturk
CS Café #3 – Nadia Harris – Founder of RemoteWorkAdvocate.com
05/02/2023
Hakan Ozturk
CS Café #2 – Prithwi Dasgupta – CEO of SmartKarrot
05/02/2023
Hakan Ozturk
CS Café #1 – Exclusive Interview With Rav Dhaliwal
05/02/2023
Hakan Ozturk
Welcome to The Customer Success Café Podcast
05/02/2023
Hakan Ozturk
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